Bolo Indya, India’s home-grown social live-streaming platform officially announces its new brand name ‘Bolo Live’. The rebranded version of the live streaming app comes with new features and advanced redemption policies to further augment the user experience as well as expanding creators’ earnings by 4X.
Bolo Live also launched an updated app version, curated with features basis users’ feedback and is designed to cater to the needs of users and live stream creators. With the revamped app version, Bolo Live brings in new features including a dual live streaming capability, streamer leaderboard, new redemption plan for live streamers, new logo, new icons, and an attractive app UI, enhancing the overall user experience on the app that operates in 14 languages currently.
The new redemption plan is launched with an aim to enable easy exchange and redemption of virtual gifts that creators earn during live stream into real money. Diamonds can be used to send gifts to broadcasters during their live streaming session to give creators more ways to build a community and earn money by going live. The dual live streaming feature gives users the ability to go Live on the platform with up to two people. A Leaderboard, a special section aimed at recognizing streamers and viewers’ performance on the app for the week. Finally, the new icons and app UI are enabled to enhance the overall user experience and appeal.
With users spending over 47 minutes daily on Bolo Live and already attending lives of over a lakh live streamers, the company is aiming to expand its capabilities and is expected to have more exciting features with un-matched live streaming capability powered by AI capability and personalized recommendations.