Lenovo has announced that the company will open 100 new Lenovo Exclusive Stores (LES) in fiscal yeat 2021-22 in India. The company recently opened its 400th LES in Bengaluru as part of its effort to continue offline retail expansion during the pandemic.
Lenovo currently has four premium stores, two in Bengaluru, and one in Mumbai and Lucknow each. These premium stores are built on the “Stay and Play” model emphasizing improving customer browsing experience in the store with dedicated customer service on a need
Lenovo has introduced an Offline to Online (O2O) model enabling customers to complete their purchase on Lenovo.com if the product is not in stock in the stores. As per a Q3 FY 2021 study by InMOBI, Lenovo Exclusive Stores ranked the highest with a 71% customer satisfaction score ahead of Dell and HP.
Commenting on the launch, Mr. Rahul Agarwal, MD, and CEO, Lenovo India, said, “With the consumer business growing at a rapid pace of 45% YoY in Lenovo in FY 2021, it was imperative to continue our offline retail expansion to reach customers to cater to their Learn From Home and Work From Home needs. We are delighted to share that in FY 2021, we opened 100 LES, and with our 400th LES in Bengaluru, our offline footprint has reached 10,000 and our revenue contribution for the consumer business is around 18 – 20%. We look forward to adding another 100 LES in our offline retail business in the coming financial year and take the premium user experience of our 400th LES to several more stores.”
This expansion plan of 100 additional LES includes the metros or Tier 1 cities also the tier 2 and 3 cities across India.