NFT Malayali has created a productive collective of artists of Kerala, showcasing work, encouraging creative collaborations and teaching classes on how best to ‘drop’ art virtually via lively discussions on social media
Anantha Krishnan Nadamel’s first brush with NFTs (non-fungible tokens) was in March, 2021, thanks to a friend. Since then, the 23-year-old visual designer with an IT company in Kochi has sold 26 NFTs (perhaps one of the highest for an Indian artist) and formed NFT Malayali, a global collective of Malayali artists for the NFT space. With NFT Malayali he wants to create a community of Malayali artists introducing them to the new, largely cryptocurrency-driven digital space.
(Subscribe to our Today’s Cache newsletter for a quick snapshot of top 5 tech stories. Click here to subscribe for free.)
While curiosity led Nadamel, who specialises in 3D art, to the platform, selling his works and making more than ₹20 lakh opened his eyes to the medium’s potential.
NFTs, that exist on the blockchain, are a form of digital assets, valued for their uniqueness. The excitement, and earning, from selling 13 got Nadamel thinking about creating a community. “There will be Malayali artists unfamiliar with how NFT works. Not being tech-savvy could lead them to miss this opportunity. We have artists from all genres in the crypto art space. NFT Malayali, aims to bridge the gap between an artist and the crypto marketplace,” he says.
Community of growth
What started as a WhatsApp group of five has grown to a community of about 600 artists across mediums such as photography, art, music and videos on the NFT space. US-based artist, creative director and designer Melvin Thambi, who also an NFT collector, is the co-founder. Others on the team are Adeeb Abdul Salam, for technical support and Mahesh Krishnan, who is the content creative.
Anantha Krishnan Nadamel
The team includes Shaarif Nazir, Clubhouse moderator: For the first two months of its inception, in May-June 2021, daily sessions on NFTs were held on Clubhouse. These served as explainers as well as a platform for artists to showcase their work. “Now we do sessions based on specific topics, ‘Artist Spotlights’, AMA (Ask Me Anything) with collectors, drop parties every weekend and collaboration with NFT collectible projects such as ‘Bulls on the Block’,” says Nadamel.